Hook library

412 on-screen hook lines written for real reels, grouped by angle.

Regret story

'I regret doing X the slow way.' The most reliable opener in our data.

“i wasted day one in lisbon's wrong neighborhoods”

A small, specific admission that the demo resolves.

“i almost wrapped my car from a screenshot at 1am”

A contrarian opinion that invites a comment.

“hot take: buying wheels before seeing them on-car is backwards”

'pov:' framing that drops the viewer into a moment.

“pov: it's 1am and lisbon is still 30 tabs”

A concrete, slightly surprising statement about the problem.

“the right wheels can look wrong on your exact car”

'nobody talks about…' the part everyone hides.

“nobody talks about saving cafes with no day to visit”

'if X has ever ruined your evening ❤': emotional recognition.

“if you've ever arrived already tired from planning ❤”

Hand-written hooks outside the seven archetypes.

“you're telling me it maps my entire itinerary automatically??”