Guides
Practical playbooks on hooks, cuts and AI disclosure for short-form ads.
01 · policy · ai
AI disclosure for TikTok, Reels and Shorts: what to toggle and when
A practical checklist for labeling synthetic UGC on each platform, what the policies actually require for ads, and why the label does not hurt reach.
September 1, 2026 Read more →
02 · hooks · data
Hook angles that actually perform, ranked by 356 reels
Confession, fact, regret story, hot take, POV, secret and heart bait: what each angle is, which reaction to pair it with, and how they scored on real accounts.
September 1, 2026 Read more →
03 · data · editing
How many seconds of hook before the cut? 2, 2.5 or 5
We tested three hook lengths across 297 reels. Here is what the score curve looks like, why 2.5 seconds wins on average, and when to break the rule.
September 1, 2026 Read more →
04 · format · hooks
The reaction → demo formula for short-form ads
Why a five-second human reaction in front of your product footage beats the footage alone, and how to build the cut in under ten minutes.
September 1, 2026 Read more →